Accueil Parcourir les cours AI & Machine Learning Generative AI for Marketers
Cours gratuit English Certificat vérifié Beginner #ai #machine learning #chatgpt #automation #generative #marketing #marketers #professionals

Generative AI for Marketers

Learn how to use generative AI in marketing with confidence. This course helps you choose the right tools, build practical workflows, and apply AI to research, content, personalization, campaigns, and measurement. You will work through clear examples and simple exercises you can use right away.

4.3 (3 avis)
106 apprenants inscrits
582 vues
15 lessons
~45 min au total
À votre rythme, accès à vie

De quoi parle ce cours ?

A practical beginner-friendly course for working professionals who want to use generative AI confidently in marketing. This course introduces the core concepts, shows how to choose the right tools and workflows, and explains how to apply AI across research, content creation, personalization, campaigns, and measurement. Each module includes a short introduction, and each lesson is designed to be clear, hands-on, and grounded in real-world marketing examples. Lessons should also end with 1-2 quick practical exercises, plus key takeaways and key terms for reinforcement.

Quels sont les faits clés sur ce cours ?

Prix Gratuit
Certificat Certificat vérifié
Durée 45 min
Leçons 15
Langue English
Niveau Beginner
Examen À votre rythme, accès à vie

Programme

3 modules · 15 lessons

1
Module 1: Getting Started with Generative AI in Marketing
5 lessons
  • 1.1 What Generative AI Is and Why Marketers Should Care
  • 1.2 How Generative AI Works at a Practical Level
  • 1.3 Common Generative AI Tools for Marketers
  • 1.4 Benefits, Limits, and Risks of AI in Marketing
  • 1.5 Building the Right Mindset for AI-Assisted Marketing
2
Module 2: Prompting Skills and Effective AI Communication
4 lessons
  • 2.1 The Anatomy of a Good Prompt
  • 2.2 Prompting for Different Marketing Goals
  • 2.3 Using Tone, Brand Voice, and Audience Details
  • 2.4 Iterating and Refining AI Output
3
Applying Generative AI Across the Marketing Workflow
6 lessons
  • How Generative AI Fits Into the Marketing Workflow
  • Using AI for Market, Audience, and Competitive Research
  • AI-Assisted Content Planning and Message Development
  • Creating and Adapting Content for Multiple Channels
  • Personalization, Segmentation, and Campaign Optimization
  • Measuring Impact and Improving AI-Enabled Marketing Workflows

Certificat de réussite

Une fois ce cours terminé, vous débloquerez un certificat vérifié — téléchargeable en PDF, avec numéro unique et lien de vérification.

Chaque certificat possède un lien de vérification unique et un QR code.

Questions fréquentes

Is this course free to start?

Yes. You can start learning this course for free.

Who is this course for?

This course is designed for learners who want practical, job-relevant skills and a structured path from basics to application.

Do I need prior experience?

No prior experience is required unless specific prerequisites are listed in the course requirements section.

How long does this course take?

The estimated total study time for this course is 45 min.

How does the certificate work?

Après avoir terminé ce cours, vous pouvez télécharger un certificat vérifié avec un numéro unique et un lien de vérification public.

Avis des apprenants

4.3
3 avis
5
2
4
0
3
1
2
0
1
0
N
Nathan J. Vérifié · 3 mai 2026

Useful on AI workflows

The workflow part clicked for me.

M
Megan V. Vérifié · 17 janv. 2026

Liked the bit on using AI for content creation and personalization. It was quick to follow and felt very usable.

O
Olivia H. Vérifié · 2 août 2025

Best for total beginners

Solid intro to generative AI for marketing, especially the sections on choosing tools and using them for research. It’s probably best for people who are completely new, since the pace stays very basic.

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