Startseite Kurse durchsuchen AI & Machine Learning Generative AI for Marketers
Kostenloser Kurs English Verifiziertes Zertifikat Beginner #ai #machine learning #chatgpt #automation #generative #marketing #marketers #professionals

Generative AI for Marketers

Learn how to use generative AI in marketing with confidence. This course helps you choose the right tools, build practical workflows, and apply AI to research, content, personalization, campaigns, and measurement. You will work through clear examples and simple exercises you can use right away.

4.3 (3 Bewertungen)
106 eingeschriebene Lernende
466 Aufrufe
15 lessons
~45 min gesamt
Im eigenen Tempo, lebenslanger Zugriff

Worum geht es in diesem Kurs?

A practical beginner-friendly course for working professionals who want to use generative AI confidently in marketing. This course introduces the core concepts, shows how to choose the right tools and workflows, and explains how to apply AI across research, content creation, personalization, campaigns, and measurement. Each module includes a short introduction, and each lesson is designed to be clear, hands-on, and grounded in real-world marketing examples. Lessons should also end with 1-2 quick practical exercises, plus key takeaways and key terms for reinforcement.

Was sind die wichtigsten Fakten zu diesem Kurs?

Preis Kostenlos
Zertifikat Verifiziertes Zertifikat
Dauer 45 min
Lektionen 15
Sprache English
Niveau Beginner
Prüfung Im eigenen Tempo, lebenslanger Zugriff

Lehrplan

3 modules · 15 lessons

1
Module 1: Getting Started with Generative AI in Marketing
5 lessons
  • 1.1 What Generative AI Is and Why Marketers Should Care
  • 1.2 How Generative AI Works at a Practical Level
  • 1.3 Common Generative AI Tools for Marketers
  • 1.4 Benefits, Limits, and Risks of AI in Marketing
  • 1.5 Building the Right Mindset for AI-Assisted Marketing
2
Module 2: Prompting Skills and Effective AI Communication
4 lessons
  • 2.1 The Anatomy of a Good Prompt
  • 2.2 Prompting for Different Marketing Goals
  • 2.3 Using Tone, Brand Voice, and Audience Details
  • 2.4 Iterating and Refining AI Output
3
Applying Generative AI Across the Marketing Workflow
6 lessons
  • How Generative AI Fits Into the Marketing Workflow
  • Using AI for Market, Audience, and Competitive Research
  • AI-Assisted Content Planning and Message Development
  • Creating and Adapting Content for Multiple Channels
  • Personalization, Segmentation, and Campaign Optimization
  • Measuring Impact and Improving AI-Enabled Marketing Workflows

Abschlusszertifikat

Nach Abschluss des Kurses schaltest du ein verifiziertes Zertifikat frei — als PDF herunterladbar, mit eindeutiger Nummer und Verifizierungslink.

Jedes Zertifikat hat einen eindeutigen Verifizierungslink und QR-Code.

Häufig gestellte Fragen

Is this course free to start?

Yes. You can start learning this course for free.

Who is this course for?

This course is designed for learners who want practical, job-relevant skills and a structured path from basics to application.

Do I need prior experience?

No prior experience is required unless specific prerequisites are listed in the course requirements section.

How long does this course take?

The estimated total study time for this course is 45 min.

How does the certificate work?

Nach Abschluss des Kurses kannst du ein verifiziertes Zertifikat mit eindeutiger Nummer und öffentlichem Verifizierungslink herunterladen.

Bewertungen von Lernenden

4.3
3 Bewertungen
5
2
4
0
3
1
2
0
1
0
N
Nathan J. Verifiziert · 3 Mai 2026

Useful on AI workflows

The workflow part clicked for me.

M
Megan V. Verifiziert · 17 Jan 2026

Liked the bit on using AI for content creation and personalization. It was quick to follow and felt very usable.

O
Olivia H. Verifiziert · 2 Aug 2025

Best for total beginners

Solid intro to generative AI for marketing, especially the sections on choosing tools and using them for research. It’s probably best for people who are completely new, since the pace stays very basic.

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