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Free course English Verified certificate Beginner #ai #machine learning #chatgpt #automation #generative #marketing #marketers #professionals

Generative AI for Marketers

Learn how to use generative AI in marketing with confidence. This course helps you choose the right tools, build practical workflows, and apply AI to research, content, personalization, campaigns, and measurement. You will work through clear examples and simple exercises you can use right away.

4.3 (3 ratings)
106 learners enrolled
465 views
15 lessons
~45 min total
Self-paced, lifetime access

What is this course about?

A practical beginner-friendly course for working professionals who want to use generative AI confidently in marketing. This course introduces the core concepts, shows how to choose the right tools and workflows, and explains how to apply AI across research, content creation, personalization, campaigns, and measurement. Each module includes a short introduction, and each lesson is designed to be clear, hands-on, and grounded in real-world marketing examples. Lessons should also end with 1-2 quick practical exercises, plus key takeaways and key terms for reinforcement.

What are the key facts about this course?

Price Free
Certificate Verified certificate
Duration 45 min
Lessons 15
Language English
Level Beginner
Exam Self-paced, lifetime access

Curriculum

3 modules · 15 lessons

1
Module 1: Getting Started with Generative AI in Marketing
5 lessons
  • 1.1 What Generative AI Is and Why Marketers Should Care
  • 1.2 How Generative AI Works at a Practical Level
  • 1.3 Common Generative AI Tools for Marketers
  • 1.4 Benefits, Limits, and Risks of AI in Marketing
  • 1.5 Building the Right Mindset for AI-Assisted Marketing
2
Module 2: Prompting Skills and Effective AI Communication
4 lessons
  • 2.1 The Anatomy of a Good Prompt
  • 2.2 Prompting for Different Marketing Goals
  • 2.3 Using Tone, Brand Voice, and Audience Details
  • 2.4 Iterating and Refining AI Output
3
Applying Generative AI Across the Marketing Workflow
6 lessons
  • How Generative AI Fits Into the Marketing Workflow
  • Using AI for Market, Audience, and Competitive Research
  • AI-Assisted Content Planning and Message Development
  • Creating and Adapting Content for Multiple Channels
  • Personalization, Segmentation, and Campaign Optimization
  • Measuring Impact and Improving AI-Enabled Marketing Workflows

Certificate of completion

After finishing this course you will unlock a verified certificate — downloadable as PDF, with a unique number and public verification link.

Each certificate has a unique verifiable link and QR code.

Frequently asked questions

Is this course free to start?

Yes. You can start learning this course for free.

Who is this course for?

This course is designed for learners who want practical, job-relevant skills and a structured path from basics to application.

Do I need prior experience?

No prior experience is required unless specific prerequisites are listed in the course requirements section.

How long does this course take?

The estimated total study time for this course is 45 min.

How does the certificate work?

After finishing this course you can download a verified certificate with a unique number and public verification link.

Learner reviews

4.3
3 ratings
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N
Nathan J. Verified · 3 May 2026

Useful on AI workflows

The workflow part clicked for me.

M
Megan V. Verified · 17 Jan 2026

Liked the bit on using AI for content creation and personalization. It was quick to follow and felt very usable.

O
Olivia H. Verified · 2 Aug 2025

Best for total beginners

Solid intro to generative AI for marketing, especially the sections on choosing tools and using them for research. It’s probably best for people who are completely new, since the pace stays very basic.

Learn more

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